Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this episode, we dive into a powerful three-tier strategy that breaks down exactly what kind of content you should be posting (and who it's for) so you can stop guessing and start attracting the right people at the right time.

Whether you're trying to reach total strangers, warm up curious lurkers, or finally convert those hot leads that seem to hover but never commit, this episode gives you a roadmap to do it right. With real examples and actionable tactics, it's your blueprint for building trust, growing engagement, and actually booking more services. If Facebook has ever felt like a black hole, this one’s for you.