Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run.This week, we talk about offers. From discounts to educational material to running contests, offers can be a great way to move a prospect along in the buying cycle. People ready to buy will be incentivized to act immediately or pass up a juicy discount, while shoppers less far along in their decision-making process will gladly fork over their contact details to gain a helpful guide. Contests and sweepstakes too can spur a buyer into action. Rich discusses each and why they are crucial to your marketing success.