On today’s episode, growth strategist and author Eddie Yoon joins us. He has written the book “Superconsumers”. Together with Christopher, he talks about failures, category design, marketing, and how introverts in an extroverted world can thrive by choice.

“Failure is ultimately a good thing and being left out is ultimately gonna force you to carve out your niche.” - Eddie Yoon

Three Things We Learned

Niche down if you don’t fit the mold

This stands true in any setting where success in one’s endeavor is the ultimate goal, including the business world. Bigger companies have a premium place for extroverts who can look the part of a successful individual in such environments. But for introverts who know what they do and are good at it, the prevalent pattern is to niche down and prevent oneself from playing the games that come with being part of the extroverted world of business.

Introverts are more likely to find success as solopreneurs

Introverts tend to be mavericks who process the world in a different way than most people do. They go against the grain by consuming a lot of information in solo or in quiet spaces, enabling them to come up with points of view that differ from the conventional wisdom fed to us. This unique way of thinking makes them exceptional, even if they don’t fit in with the crowd.

Like-minded people make you successful

Most introverts are known to like it best to mingle with people who share the same way of thinking and learn the same way they do. And while this comes with the possibility of ending up lonely, being able to engage with people similar to you can actually be more beneficial.

Going solo in an extroverted world run the risk of being lonely and missed. But people ultimately have the freedom to take the best path to their self-determined success.

Bio / Story:

Eddie Yoon is the founder of EddieWouldGrow, LLC. It is an advisory firm on growth strategy. Prior to this he was a partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand.

He has written over 40 articles, including some for Harvard Business Review. He also authored the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth.

Links:

Eddie Would Grow

Twitter

LinkedIn

We hope you enjoyed Eddie Yoon on this episode of Legends and Losers! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes!