The Real Build

221. Unlocking the 6-Star Service Mindset in Construction - With Michael Hartel Owner of Cabinet IQ / Hartel Homes


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In this episode of The Real Build, I sat down with Michael Hartel, the founder and CEO of Hartel Homes and Cabinet IQ. With a Ph.D. in engineering from the University of Florida, he transitioned from the semiconductor industry to real estate, where he discovered his passion for remodeling and flipping houses.


His commitment to quality craftsmanship and innovative design has earned Hartel Homes a stellar reputation in the Austin area.


In 2018, He launched Cabinet IQ, a high-tech cabinet and countertop company that combines functional beauty with quality workmanship.


Under his leadership, Cabinet IQ has expanded nationally, offering franchise opportunities and setting new standards in the industry.


Michael and I talked about:

  • Sitting down with your clients and setting the expectations.
  • Having the best experience.
  • Showing up on time as a contractor.
  • The 6-star service mindset.
  • If their work vehicle is organized, that's how they will treat someone's house.
  • Learning from experiences.

  • Guest Info: Michael Hartel

    Website: https://cabinetiq.com/

    Website: ⁠https://www.hartelhomes.com/

    Linkedin: ⁠https://www.linkedin.com/in/michael-hartel-phd-1669ba14/


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    The Real BuildBy Bill Reiman | @ImBillReiman

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