If you're a CPG founder in 2025, Amazon isn’t optional—it’s foundational. But selling on Amazon today looks nothing like it did even a year ago.

Joining me are Shayan and Rafay, co-founders of Boost Up AMZ, who’ve helped scale dozens of consumer brands on the platform. In this episode, we break down exactly what you need to know to stay competitive—from the latest policy changes and rising fees, to the strategies separating top-performing brands from those getting buried in search.

We also debunk some of the biggest myths around Amazon advertising—and what most founders get wrong.

If you’ve ever felt overwhelmed by Amazon’s complexity, or you’re wondering how to actually make it profitable, this conversation is your roadmap.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.