Listen carefully to today's episode and you'll discover the strategies and framework that architect Ricardo Álvarez‐Díaz has used to build a successful practice.

You'll also discover:

• Why the clients you don't work for is as important (perhaps more important) than the clients you do work for
• How to recognize the "right" clients who will help you grow your practice
• Why being decisive is an essential attribute of a good leader
• Why he says that the traditional business model of architecture is dying (or even already dead)