Ritesh Agarwal was an entrepreneurial teen in India who loved to travel. So he created a travel search engine.

One obstacle to growth was the subpar customer service provided by the local hotels.

So he tried something novel: he helped hotels improve. He modernized their lightbulbs. Rewarded staff when customers gave high reviews. Etc.

It worked. Hotel owners loved the new, higher occupancy. When Ritesh created a franchise option for them, they signed up.

Today you can see his company’s name – OYO – on hotels all over the world, which led OYO to a multi-billion dollar valuation.

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