In an economy dominated by tech giants, growing your business to compete with Amazon or Google can feel futile. But Ray Wang thinks differently about this challenge.

Wang is the founder and chairman of Constellation Research, a Silicon Valley advisory firm that finds opportunities for businesses to scale — especially in highly competitive climates. He explains why companies that have won the digital innovation battle have yet to win the war.

From Domino's Pizza, to Honeywell, to Walmart, and even Mom & Pop businesses, Wang shares numerous examples of how successful companies stopped playing their competitors' game, and invented new lines of business they can uniquely own.

Wang also re-thinks personal data as a property right — a simple regulatory shift that would completely disrupt tech in favor of consumers and small businesses.