You know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's podcast, Rich breaks it down and makes it even simpler to understand as he talks to a roofing contractor who has a website that's…. Well… in need of some improvements. Rich breaks it down and makes it sooo easy to understand, that it can be summed up in four short words: Show up, stand out. As in… your website has to show up in Google Rankings… and then it has to stand out so that people fall in love with it and want to do business with you. You're going to love the simplicity of this–and the power.