Today, SocialBee is a fully functional social media management tool. But at first, it was a guy secretly servicing his customers by using publicly available tools like Google Sheets and Zapier.

That buy was Ovi Negrean. In this interview, he talks about how he did that, while his cofounder wrote their company’s software. And how the services part of his business turned out to be a revenue machine that turned into a business of its own, called ConciergeBee.

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