Before we started, I asked Alyssa Ravasio, why she didn’t model her company on other marketplaces. “Why don’t you encourage more people to buy land near national parks and turn them into campgrounds that they list on Hipcamp? It’s a good way for entrepreneurs to make money and for Hipcamp to grow your inventory.”

She didn’t seem happy with my suggestion.

Alyssa is trying to preserve nature and get more people into it, not “capitalize” on nature. Still, her business is growing. This is the story of why and how she did it.

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