Gregor and Olivera Rosulnik, Co-founders of Slovenia-based language service provider GORR, join SlatorPod to discuss their journey into the language industry, the challenges they faced, and the strategies they've employed to grow their business.

Gregor and Olivera share how they initially targeted Slovenian companies, especially startups and scaleups, and after adjusting their focus, expanded internationally to also work with government entities and large corporations.

The duo highlights their use of AI tools to enhance their language services, noting the improvements in machine translation quality over the years. However, they acknowledge the perception challenges posed by AI, where clients might erroneously assume that translation is a completely automated process.

Gregor emphasizes the importance of resilience and adaptation, noting that ‘crises’ like ChatGPT are a natural part of business and that success often depends on how well a company can navigate through them.

Discussing their approach to vendor management, Olivera emphasizes the importance of recommendations and personal interactions in building a reliable network of qualified linguists.

Looking forward, Gregor and Olivera aim to grow sustainably by focusing on quality service, nurturing client relationships, and integrating new technologies, all while maintaining their core values and commitment to communication.