The Innovative Agency

227. Strategies for Successful Scaling, with Juliana Marulanda


Listen Later

Intro

Today we’re talking with Juliana Marulanda, founder of ScaleTime, about the challenges and strategies for scaling marketing agencies. She discusses the importance of avoiding burnout and finding a balance between growth and scaling. Juliana also shares her expertise in helping agencies navigate the journey of scaling and offers insights from her experience working with various agencies. 

 

What you will learn in this episode: 

 

  • Impacting a community through scaling.

  • Common pitfalls to avoid when scaling an agency. 

  • The downsides of failing to create process documentation when scaling. 

  • How to effectively delegate tasks when scaling your agency. 

  • How to manage resources and capacity while scaling. 

  • The best ways to maximize client retention after onboarding.

 

Bio

 

With over 20 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 500 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. 

 

On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Founders can find themselves saying “I do what I want, how I want, whenever I want” - Now that is freedom.

 

Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.

Resources:

 

  • Website: www.scaletime.co

  • LinkedIn Personal: https://www.linkedin.com/in/julianamarulanda/

  • LinkedIn Business: https://www.linkedin.com/company/scaletime/

  • Facebook: https://facebook.com/scaletime/

  • Instagram: https://www.instagram.com/julianamarula

  • Youtube: https://www.youtube.com/scaletime

 

...more
View all episodesView all episodes
Download on the App Store

The Innovative AgencyBy Sharon Toerek

  • 5
  • 5
  • 5
  • 5
  • 5

5

33 ratings


More shows like The Innovative Agency

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,268 Listeners

Build a Better Agency Podcast by Drew McLellan

Build a Better Agency Podcast

275 Listeners

Pivot by New York Magazine

Pivot

9,336 Listeners

The Daily by The New York Times

The Daily

111,096 Listeners

The Futur with Chris Do by The Futur

The Futur with Chris Do

852 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

260 Listeners

The Agency Profit Podcast by Parakeeto, Marcel Petitpas

The Agency Profit Podcast

27 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,249 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

424 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

172 Listeners

Honestly with Bari Weiss by The Free Press

Honestly with Bari Weiss

8,618 Listeners

Sell With Authority by Predictive ROI

Sell With Authority

4 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,674 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

82 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,191 Listeners