Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he's going to tackle the tough question of "how do you know when it's time to let somebody go." After all, most people who need to be fired still have plenty of GOOD traits… which makes it so hard. So listen up: Rich has a 4-step evaluation to help you decide if and when it's time to give somebody the boot.