December isn’t just for hot cocoa and ugly sweaters—it’s actually a powerful month to fine-tune your marketing, max out holiday bookings, and position your pet business for a killer start to the new year. In this episode, Fern lays out a full-on holiday game plan packed with clever internal promos, customer engagement strategies, and community connection ideas to help you close out the year strong. Whether it’s sprucing up your email campaigns or turning your lobby into a holiday experience, you’ll walk away with practical ideas that are as fun as they are effective.

But it’s not just about the dogs—your staff and operations need some love too. Fern shares creative ways to boost morale during the busiest season, plus how to make the most of your ad dollars when everyone else is crowding the airwaves. From festive treats to clever PR moves, this episode will help you squeeze every last drop of potential out of the holiday rush while setting yourself up for big wins in January. Don’t sleep on December—it’s time to make it count.