In this episode, Kiri and Damiano discuss their research, dive deep on two of these new metrics, and what brands can expect from the research launch on March 23. Register for the research here. 

Most brands are stuck using basic metrics like ROAS and impressions when it comes to their Amazon DSP campaigns, but these metrics provide a very narrow view of performance. Data within DSP is robust, and brands should be using more sophisticated metrics that are tailored to the stage of the customer purchase journey that they are trying to reach. This will provide a much deeper understanding of their DSP performance.

Kiri Masters, head of retail strategy at Acadia, and Damiano Ciarrocchi, retail media manager at Acadia, have spent the past 3 months researching the components of existing Amazon DSP metrics.