When you hear the word "dominoes," chances are you think pizza. And for good reason: There are over 20,000 Domino's locations across the world. Domino's is #1 in the world in quick-service restaurant pizza. It has 20% of the global market share, and 22% market share in the US. And while pizza is the heart and soul of Domino's, company leaders see themselves in three businesses: pizza, storytelling, and technology. Joe Jordan is President, US and Global Services at Domino's. After working at Pepsico, Unilever, and Accenure, he's been with Domino's for 12 years. A William & Mary graduate, he recently spoke with the school's MBA students about the unique way Domino's sees itself.

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