If you’ve ever thought getting featured in magazines, gift guides, or major publications was only for big brands then this episode is going to change your mind.

Today I’m joined by PR expert Gloria Chou, and we’re talking about how Etsy sellers can land press features without paying thousands of dollars to a PR agency.

Because journalists are constantly looking for products to feature. And increasingly, they want to feature small brands and independent makers.

In this conversation, Gloria walks us through how AI tools and simple outreach strategies have made PR far more accessible than it used to be.

If you’ve been feeling like getting media attention is out of reach, this episode will give you a completely different perspective.

What You’ll Learn:

• Why PR isn’t just for big brands anymore

• How gift guides and product roundups actually work

• Why journalists actively look for small business products

• The difference between influencer marketing and PR

• How PR features boost long-term SEO and AI visibility

• How tools like Perplexity can help you pitch editors faster

Resources Mentioned:

• Gloria Chou Free PR Masterclass: https://gloriachoupr.com/masterclass

• Gloria Chou on Instagram: https://instagram.com/gloriachoupr

Your Next Steps for Visibility on Etsy:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Watch on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner
  Follow me on Instagram: https://www.instagram.com/sarahjwaggoner