A conversation with Will Harris, owner of White Oak Pastures, six generations, 156-year-old family farm in Bluffton, Georgia, about being in the space for 25 years but barely making money, new people wanting to get into the space, the unfairness built into the highly chemical, fossil fuel, extractive agriculture systems and a lot more.

White Oak Pastures take pride in farming practices that focus on regenerative land management, humane animal husbandry, and revitalizing our rural community. They know radically traditional farming creates products that are better for our land, their livestock and their village. They are proud of their zero-waste production system that utilizes each part of the animals they pasture-raise and hand-butcher on their farm.

What does it tell us when leaders who have been in the regenerative space for 25 years is barely making any money? What does it tell us if it is one of the leaders in the regenerative space not only in terms of operation, scale, highly diversifies, mostly vertically integrated, probably one of the biggest pasture raised and slaughtered companies and in the US?

What does it teach us? Not that he is complaining, they are doing fine, 180 FTE, he is able to pay the bills. But they are just making it with large operational loans every seasons.

What does it tell us about the sector now? What does it tell us about new people wanting to get into the space and what does it tell us about the incredible unfairness built into the highly chemical fossil fuel extractive agriculture systems? Big questions in the conversation with Will Harris of White Oak Pastures. We hope it gives you some food for thought and energises you even further to get to work for the transition we need.

---------------------------------------------------

Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag. 

Support our work:

• Share it
• Give a 5-star rating
• Buy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture

----------------------------------------------------

More about this episode on https://investinginregenerativeagriculture.com/will-harris.

Find our video course on https://investinginregenerativeagriculture.co

Thoughts? Ideas? Questions? Send us a message!

LinkedIn

Contact page website

Find out more about our Generation-Re investment syndicate:
https://gen-re.land/

Discount code for €200 of: Investinginregenerativeagriculture

Fresh Ventures Studio online course Nov 2025

Thank you to our Field Builders Circle for supporting us. Learn more here

Support the show

Feedback, ideas, suggestions?
- Twitter @KoenvanSeijen
- Get in touch www.investinginregenerativeagriculture.com

Join our newsletter on www.eepurl.com/cxU33P!

Support the show

Thanks for listening and sharing!