
Sign up to save your podcasts
Or


Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's probably a good one! This one is called "Made to Stick" by Chip and Dan Heath… and as the name would suggest, deals with the concept of making ideas stick in peoples' brains. This is the book where the concept of "The Curse of Knowledge" first came from… and it goes through a formula the authors call "Success" which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. S U C C E S… I guess there is only one S in their success formula… nevertheless, this is pretty good stuff.
By Rich Harshaw4.8
2323 ratings
Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's probably a good one! This one is called "Made to Stick" by Chip and Dan Heath… and as the name would suggest, deals with the concept of making ideas stick in peoples' brains. This is the book where the concept of "The Curse of Knowledge" first came from… and it goes through a formula the authors call "Success" which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. S U C C E S… I guess there is only one S in their success formula… nevertheless, this is pretty good stuff.

154,000 Listeners

349 Listeners

1,933 Listeners

778 Listeners

407 Listeners

590 Listeners

4,481 Listeners

927 Listeners

216 Listeners

727 Listeners

2,302 Listeners

55 Listeners

517 Listeners

379 Listeners

959 Listeners