Tuesday's podcast is a book review--Rich doesn't do a whole lot of these, so you can be sure that if he's recommending--and reviewing--a book, it's probably a good one! This one is called "Made to Stick" by Chip and Dan Heath… and as the name would suggest, deals with the concept of making ideas stick in peoples' brains. This is the book where the concept of "The Curse of Knowledge" first came from… and it goes through a formula the authors call "Success" which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. S U C C E S… I guess there is only one S in their success formula… nevertheless, this is pretty good stuff.