Rich has kind of been on a website and SEO tear lately… talking about how to make your site more Google-friendly, so you can generate more organic traffic and leads. Monday's podcast is an important part of that same discussion; it's all about diggability… which is strategically making additional content visible and unavoidable to people who are on your website. In other words, making sure that they don't just engage with the content they're currently reading, but also making sure that they "dig around" in your website for even MORE engaging content–hence the term diggability. As usual on Monday's Rich has FIVE WAYS for you to do this.