The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

236. Five Questions to Ask Before You Add More Etsy Listings


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Do you actually know if your Etsy product line is set up to rank or are you just hoping it is?

Most sellers are putting in real work and still not seeing consistent traffic, and a lot of the time it comes down to one or two specific gaps in how their product line is built. In this episode I'm walking you through five yes or no questions you can ask about your shop right now to find out exactly where those gaps are.

What You'll Learn:

  • Whether you have enough listings for Etsy to start treating your shop as relevant in your niche

  • Why the number of listings you need isn't a one-size-fits-all answer and what actually determines it

  • How to know if your keywords are based on real buyer search data or just educated guesses

  • The three specific listing elements that need to work together for your SEO to actually land

  • Why your thumbnail image is doing more work than you think and what it needs to do in search results

  • What a healthy Etsy conversion rate actually looks like and how to calculate yours in two minutes

  • How to use your nos as a starting point instead of a reason to panic

Resources Mentioned:

  • Free Live Masterclass: https://sarahjwaggoner.com/freeclass/

  • DM Sarah on Instagram with which question gave you a no: https://www.instagram.com/sarahjwaggoner/

Your Next Steps:

  • Work with Sarah: https://sarahjwaggoner.com/etsy-visibility-accelerator

  • Join the Facebook Community: https://www.facebook.com/groups/theheartlandcreative

  • Follow on Threads: https://www.threads.com/@sarahjwaggoner


Follow on Instagram: https://www.instagram.com/sarahjwaggoner/

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The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital ProductsBy Sarah Waggoner

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