In this week's episode, Jess and Anna discuss strategies for managing your jewellery business over the Christmas holidays so that you can take a break. They emphasise the importance of setting clear cut-off dates for orders, effective communication with customers, and the potential of gift vouchers as last-minute gifts. The conversation also covers the significance of sending holiday emails and adjusting social media strategies to maintain engagement without overwhelming customers. Finally, they introduce the upcoming Jewellery Business Academy, aimed at helping jewellers grow their businesses in the new year.

Takeaways

Choose your cutoff date for orders to ensure timely delivery. Communicate clearly with customers about holiday schedules. Taking a break during the holidays is essential for rejuvenation. Set up auto-replies for emails to manage customer expectations. Gift vouchers can be a great last-minute gift option. Schedule holiday emails to maintain customer engagement. Social media can be scaled back during the holiday season. It's okay to take a complete break from social media. Effective communication prevents customer anxiety during holidays. The new Jewellery Business Academy offers valuable resources for growth.

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