The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

237. Why Your Etsy SEO Isn't Working (It's Not Your Keywords)


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You did the keyword research. You optimized your titles and tags. And your shop is still slow. 

If that sounds familiar, this episode is for you.

The most frustrating place to be as an Etsy seller is when you've followed the advice and it still isn't working. In this episode, I'm cutting through the noise and pointing you at two specific things you can actually look at this week…your product line and your thumbnail. Neither one is glamorous, but both of them are what separate shops that get consistent traffic from shops that stall out after a few sales.

What you'll learn:

  • Why your SEO is probably not the actual problem (and what is)

  • How Etsy tests your listings

  • Why keywords are the entry point, not the whole strategy

  • How building listings that support the same keyword space compounds your authority over time and speeds up your timeline to consistent sales

  • What click-through rate is and why Etsy is paying very close attention to yours

  • Why your thumbnail is making or breaking your visibility before a buyer ever lands on your listing page

Resources:

Sign up for my free Live Masterclass here: https://sarahjwaggoner.com/freeclass/

DM me on Instagram: https://www.instagram.com/sarahjwaggoner/

Your Next Steps:

  • Join the Etsy Visibility Accelerator: https://sarahjwaggoner.com/etsy-visibility-accelerator

  • Work with Sarah 1:1: https://sarahjwaggoner.com/coaching

  • Follow on Instagram: https://www.instagram.com/sarahjwaggoner/

  • Join the Facebook Community: https://www.facebook.com/groups/theheartlandcreative

  • Follow on Threads: https://www.threads.com/@sarahjwaggoner


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The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital ProductsBy Sarah Waggoner

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