The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

238. Why Your Etsy SEO Didn't Work Before and What to Do Differently


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You did the research and optimized your listings and your shop is still slow as heck. If that sounds familiar, this episode is for you.

A lot of sellers come to me frustrated with Etsy SEO because they feel like they've already tried it and it didn't work. But when I dig into their shops, the issue is almost never the concept of SEO itself. It's one of a few specific things that are quietly undermining the whole strategy. In this episode I'm naming all of them so you can figure out which one is showing up in your shop, and what to do about it.

I'm also sharing the story of one of my students, who had been selling on Etsy for two years before joining my program. She thought she understood SEO. She had done her research. She had optimized her listings. And she was still not seeing the growth she wanted. Her first month inside EVA she doubled her monthly income, and by six months in she was making almost four times what she had been making before.

What You'll Learn:

  • The three most common reasons Etsy SEO stops working

  • Why broad keywords one of the biggest things holding your traffic back

  • What happens when you target keywords with no real search demand behind them

  • Why not knowing how to read your Etsy stats is costing you more than you realize

  • Where to start if you want to finally get a complete strategy working for your specific shop

Calls to Action:

  • Join EVA here and get daily sales on Etsy: https://sarahjwaggoner.com/evapod

  • DM me on Instagram to talk through what might be missing in your shop: https://www.instagram.com/sarahjwaggoner/


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The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital ProductsBy Sarah Waggoner

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