Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHING right, so that it makes your prospects want to do business with you. So you listen to all the "experts" out there and do what they say… because, you know, they're, well… experts. Right? Well on this podcast you're going to hear Rich talk about a company who gave an enormous amount of money to one of those "expert" companies… and saw their search engine rankings go UP… Yay!... but their lead flow went DOWN. What? How's that possible? Oh… it's possible alright. In fact, it's likely--if you do some things on your site that people HATE. And yes, some of the things that people HATE are the exact things that the experts are telling you to do. Confused? You should be--but don't worry, Rich is going to sort it all out for you.