The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

243. How to Know If What You're Selling Is Actually the Problem


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Is it really your products that are holding back your Etsy sales? Probably not…but here's how to know for sure.

Most sellers jump straight to blaming their products when sales slow down. But the majority of the time, the product isn't the problem. In this episode I'm giving you a four-step framework for figuring out whether your product is actually the issue, or whether something else entirely is holding your shop back.

What you'll learn in this episode:

  • The four checks that tell you whether your product is actually the problem or not

  • What zero impressions really means (and why it has nothing to do with your product)

  • How to tell if there's real search demand for what you're selling on Etsy

  • Why the timeline matters more than most sellers realize when evaluating a product

  • The three specific scenarios where switching products actually is the right call

  • Why starting over is often the most expensive mistake a seller can make

Resources mentioned:

  • Summer Search Workshop Series: 

Your next steps:

  • Join the Summer Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/

  • 1:1 Coaching: https://sarahjwaggoner.com/coaching

  • Instagram: https://www.instagram.com/sarahjwaggoner/

  • Threads: https://www.threads.com/@sarahjwaggoner

  • Facebook Group: https://www.facebook.com/groups/theheartlandcreative

  • YouTube: https://www.youtube.com/@SarahJWaggoner


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The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital ProductsBy Sarah Waggoner

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