What does success really mean to you? For many founders, that answer gets buried under industry pressures, investor expectations, and comparisons to competitors. In this episode, I sit down with Howie Sher of JPG Resources to discuss how he helps founders uncover their own definition of success—and build their businesses accordingly.

We’ll talk about why defining success in personal terms is essential, how to avoid chasing metrics that don’t matter to you, and practical advice for aligning your business goals with the life you want to live. Whether you’re just starting out or deep into scaling, Howie’s perspective offers both wisdom and clarity.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.