Eric Nowoslawski joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to create inbound leads using outbound sales messaging.

As a growth marketer, Eric Nowoslawski has worked with over 120 startups. He teaches founders the systems, processes, and strategies that make outbound a dependable pipeline of growth.

Highlights include: why not all offers are made for cold email (2:15), non-traditional places to find inbound leads (4:03), how to use Trojan horse content to build trust and generate inbound leads (4:45), how to build a community the right way (12:20), tips for turning your community into inbound leads (13:14), choosing the best platform and content for your community (14:14), how to qualify outbound prospects as inbound leads (20:27), how to use challenges to grow a list of qualified prospects (23:55) and a bonus tip you can implement to generate inbound leads today (31:58).

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