If you’re feeling stuck doing the same old marketing and wondering how everyone else keeps coming up with fresh ideas, this episode is going to light a fire under you. Fern sits down with Garla Piatt of Paw-A-Day Inn K9 Suites who’s built a thriving business by thinking way outside the box—and not just once, but over and over again. From creative partnerships to unexpected ways of getting local buzz, this conversation is packed with ideas that prove you don’t need a massive ad budget to get noticed.

What makes this episode especially good is that none of these ideas are theory. They’re real, tested strategies that helped a dog daycare and boarding business grow steadily over the years, even through tough economic shifts. You’ll hear how focusing on relationships, community connections, and genuinely memorable experiences can quietly outperform traditional advertising. If you’re ready to rethink how you market your facility—and maybe steal a few ideas you’ve never heard before—this is one you don’t want to miss.