In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences.

Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences.

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