The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

247. The Five-Second Test Your Listing Has to Pass


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In this episode I reframe what a view actually is on Etsy, why a click that doesn't convert is a flat no rather than a maybe, and why dumping more traffic on a page that doesn't sell just means more people leaving faster. 

I walk through the short list of questions every shopper is silently asking before they'll hit add to cart, why an unanswered question sends a warm buyer straight to the shop next door, and a five-minute test you can run on your phone right now to find exactly where your best listings are leaking sales.

What you'll learn:

  • The reason more traffic makes a non-selling listing look even worse

  • The short list of questions running through every Etsy shopper's head before they buy

  • Why an unanswered question on your page is the same as a bounce, every time

  • The five-second-per-question test you can run on your most-visited listing today

  • The two leaks that cost you the most orders

  • How to look at your own listing the way a stranger with eleven open tabs would

Resources mentioned in this episode:

  • Free Sales Audit Workbook: https://sarahjwaggoner.com/auditpodcast

  • How to Increase Your Etsy Prices Without Losing Sales: https://sarahjwaggoner.com/how-to-increase-your-etsy-prices-without-losing-sales/

Your next steps:

  • Apply for 1:1 coaching: https://sarahjwaggoner.com/coaching

  • Get on the Etsy Visibility Accelerator Waitlist: https://sarahjwaggoner.com/etsy-visibility-accelerator/

  • Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

  • Come say hello on Instagram: https://www.instagram.com/sarahjwaggoner/

  • Join the free Facebook group: https://www.facebook.com/groups/theheartlandcreative


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The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital ProductsBy Sarah Waggoner

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