Turns out, people like Star Wars more than they like spreadsheets. That's pretty obvious, yet we constantly find ourselves in front of boring presentations. Data and facts are important, but when woven into a "hero's journey," they become undeniable.

Dan Roam is on a mission to put the tools of our greatest storytellers in your hands. Next time you need to convince your boss, your team, or a customer to get on board with an idea, consider his book, The Pop-Up Pitch.

Whitney and Dan discuss why humans are wired to love visual storytelling, the key moment of drama you need in every presentation, and the fateful day the back of a napkin changed the trajectory of Dan's career forever