In episode 25 of the Smart in Public Podcast, the Katies welcome Alexandra Whiting, Head of Content at The Memo, to chat through the world of content creators; brand messaging; and telling stories that will actually build a community. Of course, it wouldn't be like us to not get side tracked into the importance of other areas like the challenges of PR / media relationships and the unique approach The Memo takes in curating parenting products - but we think you'll enjoy all those topics too! Think of Alexandra as a deep well of insights on authenticity in motherhood content and the empowerment of women in business, emphasizing the need for genuine connections and community in the parenting space. It's a really great episode to learn about how to get under the hood of a brand and we learned a lot from this chat!

Takeaways

• The importance of creative writing and marketing.
• Write hooks that capture the audience's attention and drives engagement.
• How to write better pitches.
• Adapting to new formats and audience expectations across blog and magazine content.
• How to create an online community
• Maintaining authenticity in content

Chapters

01:49 - Alexandra Whiting's Career Journey

05:50 - Lessons from Working in Magazines

10:01 - The Importance of the Hook in Content

13:43 - PR Perspectives on Engagement and Pitches

18:43 - Transitioning from Magazines to Content Creation

28:34 - The Evolution of Content Marketing

32:30 - The Power of Loyalty Programs

36:43 - Creating a Unique Shopping Experience for New Parents

45:28 - Authenticity in Motherhood Content

53:59 - Empowering Women in Business

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