The Financial Coach Academy® Podcast

25. The Trust Triad: How to Earn the Trust of the People You Want to Serve


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Have you ever heard of the “Trust Triad?” The “Trust Triad” is a framework for building trust with your followers and prospects so they feel more confident reaching out to you or booking a session. 

If you’re unfamiliar, get excited because we will be breaking it down today. If you’re tired of getting asked whether or not you have credentials or certifications when you’re talking about your financial coaching business, you’re not alone - in fact, the fastest way off the “do you have credentials?” rollercoaster is to build that all-important know-like-trust factor with your audience. 

If you’re like most coaches, you’re getting quizzed on your “credentials” because people really like what they’re seeing…but aren’t totally sure that you’ll be able to help them. Find out exactly how to build their trust in you (and themselves) so that they will reach out to you and book a session.

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The Financial Coach Academy® PodcastBy Kelsa Dickey

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