July 25, 2025

250. The Real Build Local: Scaling a Real Estate Company with Vision, Value, and Strategy - With Alexander Deron And Gregory Sofranco of The Sofranco Group Naples

36 minutes

In this episode of The Real Build, I sat down with Gregory Sofranko and Alexander Deron, two top-performing luxury real estate professionals in Naples, Florida.Alexander is known for his innovative Host Tour Videos, where he has featured over $500 million in luxury homes, yachts, and private jets. With a background in law, he brings strong negotiation skills and attention to detail that sets him apart in the high-end market.Gregory Sofranko leads the Gregory Sofranko Group, with over $250 million in closed sales. He built his business through consistent marketing, strong relationships, and a high level of service that keeps clients coming back.In this conversation, we talked about what it really takes to succeed in luxury real estate:- Using high-level marketing strategies that get results- The power of door knocking and cold calling- What it takes to build a strong team and winning culture- Why serving others and giving back is key to long-term successIf you're in real estate or looking to level up your business, this episode is full of practical strategies and real talk from two guys who are doing it at the highest level.

Guest Info: Alexander Deron

Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://gsgnaples.com/agents/alexander-deron

Instagram:⁠ https://www.instagram.com/alexander_deron/?hl=en

Gregory Sofranco:

Website: https://gsgnaples.com

Instagram: https://www.instagram.com/gsofranko/?hl=en

Host Info:

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