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251: A Guide To Product Led Growth For SaaS Founders - With Wes Bush
Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth model that relies on the product as the main vehicle to acquire, activate, and retain customers.
The Show Notes
The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick
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By Omer Khan
4.8
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Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth model that relies on the product as the main vehicle to acquire, activate, and retain customers.
The Show Notes
The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick
Enjoyed this episode?
Follow Omer on Twitter
Need help with your SaaS?
Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.
Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.
Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.
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