Pouyan Salehi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the importance of data hygiene in sales organizations.

Pouyan is the Co-Founder and former CEO of PersistIQ, CycleIO and now Scratchpad, which recently raised $33M in Series B funding.

Highlights include: the goal of RevOps in today’s sales org (2:13), what to consider before you start tracking data (4:13), how over-collecting data is hurting reps’ productivity (8:50), why a simple approach to data collection is better (9:15), the first step to better capturing your data (14:01), what kind of data to gather for short-term vs. long-term growth (18:00), the important data companies aren’t tracking but should be (19:38), a common area that gets overlooked in data capture (23:08), and how collecting the right data can improve your customer experience (23:24). 

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