In this episode of Inspired Nonprofit Leadership join nonprofit leadership expert Sarah Olivieri as she chats with Kyler Beal, founder of Minivan Productions about how purpose-driven organizations can develop and execute compelling video content strategies that raise awareness and funds! Learn about the importance of understanding your ideal donor profile, tracking ROI, and using paid media to reach new audiences. Plus practical tips on creating effective awareness, consideration, and decision-stage content, and explore inspiring stories of impactful video storytelling.

Kyler Beal is the founder and director at Minivan Productions - a video production firm that has found its sweet spot humanizing brands, organizations and products by creating media that moves donors, investors, audiences and you! Minivan Productions is based out of San Diego and works worldwide with purpose-driven organizations as they help develop, implement and execute on content strategy for clients ranging from D to C lifestyle brands to global non-profits.

Here's what to expect during the episode:

• The Importance of Video Content Strategy
• Understanding Donor Profiles and Content Funnels
• The ROI (Return on Investment) of Video Content for Nonprofits
• Creating Effective Awareness Content
• Tracking and Measuring Content Success
• The Power of Storytelling in Video
• Practical Tips for Nonprofit Video Strategy

Connect with Kyler!

Website: minivanproductions.com/video-strategy

Instagram: @instagram/minivanproductions

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