Everybody loves a good surprise, right? Not the kind where a person jumps out from behind a corner and causes you to pee your pants… I'm talking about the kind where you find a $20 bill in your coat pocket that you forgot about… or when somebody does something nice and unexpected for you. THAT kind. On today's podcast, Rich is going to build a case for creating a "surprise" budget in your business and consistently giving gifts to your customers. What!?! That sounds expensive you might be saying! And you might be right. But you might be wrong.