<p>Modern demand gen practices have not yet been adopted by many companies in the EMEA region. In this episode of State of Demand Gen, Chris talks with Adam Holmgren on what companies across the pond need to do to get started using modern demand gen and how it can positively impact their business.</p>

Modern demand gen practices have not yet been adopted by many companies in the EMEA region. In this episode of State of Demand Gen, Chris talks with Adam Holmgren on what companies across the pond need to do to get started using modern demand gen and how it can positively impact their business.

253 - The Future of Demand Gen in EMEA | Demand Generation Movement Podcast

GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks &amp; Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.

This weekly live show is built for CEOs, CFOs &amp; Revenue Leaders who know the current way GTM is executed &amp; measured is broken, and are ready for something better.

We cut through the noise &amp; ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track &amp; optimize GTM for what actually matters: unit economics, efficiency &amp; long-term growth.

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GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies. This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better. We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.

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253 - The Future of Demand Gen in EMEA | Demand Generation Movement Podcast

253 - The Future of Demand Gen in EMEA | Demand Generation Movement Podcast

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