Dale Merrill joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to stand out and sell more.

Dale is a highly sought-after international speaker, sales thought leader, and co-author of Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More.

Highlights include: how this philosophy came about (1:52), the experiment that led to the strikingly different framework (2:50), the most surprising thing Dale learned from watching 1700 client meetings (3:30), the shocking disconnect between salespeople and their clients (4:03), three key characteristics of a successful sales meeting (8:40), what sales can learn from advertising when it comes to capturing attention (14:22), the magic of “from to” headlines (15:30), what salespeople can learn from Hollywood movie trailers (17:15), what happens when this framework is applied across an entire organization (29:40), and how small changes make quantum changes (30:05).

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