In this episode of Inspired Nonprofit Leadership, host Sarah Olivieri welcomes Brady Josephson, VP of Marketing and Growth at Charity Water, to discuss innovative strategies in nonprofit marketing. Brady shares insights on creating future demand, the importance of monthly giving, and how to prioritize donor retention. Learn about the concept of 'future demand' and how it can help build a long-term, sustainable donor base. Brady also emphasizes the value of always testing and experimenting, creating a culture of curiosity and continuous learning. Tune in for valuable tips on nonprofit growth and donor engagement.

HBrady is VP of Marketing & Growth at charity: water — a nonprofit bringing clean and safe water to people around the world — where he leads a team of storytellers, creatives, and marketers responsible for growing, supporting, and celebrating the charity: water community and their impact.

Brady joined charity: water from the NextAfter where he led marketing and helped launch the Institute for Online Fundraising which uses experiments, data, and original research to develop evidence-based tools and training to help nonprofits raise more money online. Previously, he had his own agency providing digital services to charities in Canada and the US, worked for Charitable Impact — an online giving platform and Canada’s fastest-growing Donor Advised Fund — and led marketing for Opportunity International in Canada — a global nonprofit that creates opportunities for entrepreneurs to help end the cycle of generational poverty. He started his career as the 1st full-time employee for a startup nonprofit, Spark Ventures, doing development and impact investing work in Zambia.

A self-described charity nerd, Brady received a Master’s degree in Nonprofit Administration from North Park University where he has also been an adjunct professor. Outside of the classroom, Brady has shared his learnings and failings throughout his career as an international speaker, writer, podcaster, and advisor. You can connect with him on LinkedIn and follow him on Twitter.

He lives just outside Nashville, Tennessee with his wife Liz, son Hendrix, and dog Melly.

Here's what to expect during the episode:

• The Importance of Future Demand in Nonprofit Marketing
• Strategies for Building Future Demand
• The Role of Monthly Giving in Sustainable Fundraising
• Testing and Optimization in Nonprofit Marketing
• Donor Retention: Challenges and Insights

Connect with Brady:

>>Website >>LinkedIn

>>Twitter

>>Email

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