Think advertising is just TikTok, Instagram, or TV? Think again.

At Cannes Lions, a major industry summit, Big Tech set the agenda for what's next in AI, branding, and attention. This is your insider's summary.

In this episode, you will learn:

• How offline spaces are powering smart digital brands

• What AI personas are, and how to use them to test product and brand ideas faster (and cheaper)

• Why most agencies are missing half the audience — and what that means if you're building a mass-market product

If you're building or marketing a tech product — whether you're in a startup or a large org — this episode gives you a real-world edge, minus the fluff.

Chapters

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Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.

For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes