Jordan Crawford joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss how to find companies at scale at the exact moment they need you. Jordan has built growth systems for Mainstreet, Ironclad, Vouch, and more. Now he runs BlueprintGTM.com to help companies dial in their prospecting by key painful moments. Highlights include: how to better target your outreach with the CATCAT system (2:45), how to systematize your prospecting process (7:15), how to achieve personalization at scale (9:44), using customer insights to drive prospecting (11:58), how to research your customers’ problems to craft better outbound messages (17:01), real-life examples of how to search for this data in customer reviews (21:10), and using data to narrow down your prospect list to the best leads (26:55).

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