Aaron Galvin, Founder & CEO of Luxury Living Chicago Realty (LLCR) joins the Pod to discuss how LLCR is transforming the way luxury apartments are being leased. Aaron works closely with the nation’s top development firms consulting on everything from apartment pricing to finishes to amenity programming. Galvin oversees a pipeline of exclusively listed multifamily developments including new Class-A lease-ups, ongoing leasing, and condo deconversions. He manages a team of Realtors responsible for over $500 million in rental volume and over $100 million in sales volume in downtown Chicago. Our conversation was wide ranging and interesting throughout touching on topics including:

Macro trends favoring renting and why a once perceived stigma is quickly disappearing

Implementing an ideal marketing program consisting of an awareness phase, nurturing campaigns, & pre-launch phase

What is a VIP launch strategy and how has LLCR has used this in part to pre-lease at least 25% of a building before it opens

Pricing strategies including tips on how to effectively and surgically employ lease-up concessions

LLCR’s typical lease up durations and strategies to accelerate those timelines

Which capital improvements should a developer prioritize to ensure their buildings are competing with class-A apartment buildings?

How Aaron has built a specific expertise in the marketing and leasing of condo deconversions – a trend of investors buying condo buildings and converting them into a apartments which is surging in Chicago.

How smart developers are using amenities to effectively bring people together and build shared experiences

The way which technological amenities like building wide apps are gaining quick adaption and why they are here to stay

Why using amenities which simply “check the box” are inadequate and not even worth doing

How to make best use of model units

We discus landlord tenant law and compare Boston to Chicago

Multi-year leases and two major and often overlooked ways they make a positive impact on buildings