It's been a busy week at LHA headquarters. Our latest online class, Abstract Adventuring, went live and we released our first ever limited edition prints. With two launches in one week, it was pretty clear what this podcast was going to be about. We are talking about LAUNCHING!

I'll admit, over the past 12 months, we've really had to bring ourselves up to speed in this area. A launch isn't a step that you tag onto the end. It's a journey where you get to know your audience, build their trust and generate excitement about what it is you are creating. And when I say excitement, I mean full on happy dance (yay, it's launch day) excitement.

So how do you do that?  Well, we have an idea or two and we are sharing them here in Episode 26!