Michael Schanker, chief marketing officer (CMO) at OneTrust, shares ways that marketing leaders can rethink their approaches to governance in an era defined by rapid advances in AI and increasing complexity around data responsibility.

OneTrust is a global software company that provides a platform for data governance, security, privacy and compliance. As it moves into the emerging category of governing AI, Michael draws on his sales experience to explain the importance OneTrust places on deeply understanding the evolving needs and potential risks facing their customers. He candidly describes OneTrust's journey to create a unified narrative across its product suite, emphasizing that AI governance is not just about compliance, but about protecting brand trust and enabling innovation at speed.

Michael encourages marketers to avoid complacency, challenge old habits, and continuously ask themselves if their current approaches fit into a changing world. He also highlights the importance of empathy, continuous learning, and adopting responsible AI practices internally before advising others. For marketing leaders, Michael issues a call to drive change with curiosity, data and a commitment to responsible growth.

In this episode, you'll learn:

Strategies for modern governance that can help you act fast while protecting trust

Why questioning "business as usual" can keep you ahead of the competition

The importance of deeply understanding your customers' evolving needs

Key highlights:

[00:00] Introduction

[01:00] Human Google alerts

[02:25] Micheal's path to OneTrust

[07:30] His first nine months in the role

[08:50] Marketing a new category

[10:10] What is AI governance?

[13:45] AI governance in practice

[15:05] AI at OneTrust

[16:50] The stakes are high

[18:35] "Enabling innovation through the responsible use of data and AI"

[19:55] An experience that defines you: Being the son of an artist and an engineer

[21:30] Advice to your younger self: Take more pictures

[22:40] A topic marketers need to learn more about: Innovative AI use cases

[24:25] Subcultures and trends to follow: Storytelling trends in media

[27:35] Largest opportunity and threat to marketers today: Complacency

Resources mentioned:

OneTrust

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