After years of conversations with my clients where I spend the majority of the call trying to help them make smart decisions, I realized that it typically wasn’t me or the business - which meant that attempting to weigh pros and cons wasn’t terribly effective…and it was just scratching the surface of the “problem.”

Because the root of indecision isn’t just one thing - it’s a combination of knowing the price (it’s right there plain as day), but not being able to truly quantify the benefits of the decision that they’re trying to make. The benefits aren’t always so black and white (and they’re quite often invisible), which means that each decision can’t be made based on the last - that would be like comparing apples to oranges. 

After realizing this, I created a 5-step framework called the Gains Financial Decision-Making Model - and I’m going to break it down for you today.