Episode 26 - Peter Shankman discusses "Zombie Loyalists" and ways to use great service to create rabid fans. The New York Times called Peter "a public relations all-star" while Investor's Business Daily has labeled him "crazy, but effective." He's the author of the best selling book Nice Companies Finish First.

Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, plus hear bonus comments from Peter as well as some listener shout-outs in the second half.

Host Kevin Craine - @Everyday_MBA